Table of Contents — Engagement Rate
What is engagement rate?
Definition, why it matters, and the common engagement metrics (likes, comments, shares, saves, clicks).
Free engagement rate calculator
A simple interactive calculator you can copy/paste into spreadsheets or use directly on a page.
How to calculate engagement rate: 6 formulas
Overview of formulas (per post, per follower, per reach, per impressions, daily, and campaign-level).
How to calculate engagement rate automatically
Tips for automating with social analytics tools, APIs, and spreadsheet formulas.
What is a good engagement rate? [benchmarks for 2025]
Benchmarks by platform and follower bracket — signal vs. noise and how to interpret them.
How to use engagement rates in your social strategy
How to set goals, segment audiences, and A/B test creative based on engagement KPIs.
Unlike Shopify, which is an all-in-one website builder, WooCommerce is an ecommerce plugin that runs on top of WordPress. It requires more work to set up, with users needing to find a website domain and host, install plugins, and potentially add some basic code to modify their store.
However, the right builder for you will depend on your needs, which we’ll explore in my honest review of Shopify and WooCommerce below.
Shopify vs WooCommerce: Comparison Table
Need a quick comparison of both builders? You can use the table below to inform your final decision
| Shopify | WooCommerce |
| Starting Price $29 | Starting Price $6.99 |
| Free plan or free trial 3-day free trial | Free plan or free trial Free to install |
| Number of templates 800+ | Number of templates 100+ |
| Recommended for Businesses who want to easily scale their store as they grow | Recommended for Businesses that want more control over their store |
| See our shopify review | See our WooCommerce review |
